Nintendo Reports 46% Drop in Operating Profit Amid Sluggish Sales

Nintendo has reported a 46% decline in operating profit over the past nine months, with both hardware and software sales falling below expectations. The company’s latest earnings report highlights the financial impact of a maturing Switch market and weaker software sales compared to previous years.

From April to December 2023, Nintendo’s operating profit fell to ¥410.5 billion ($2.8 billion USD) from ¥560 billion in the same period last year. Net sales also saw a 7.6% decrease, reflecting slowing demand for the Switch console. This is despite strong performances from key titles like Super Mario Bros. Wonder, The Legend of Zelda: Tears of the Kingdom, and Pikmin 4.

Japanese Adverts Hit Different

A major factor behind this decline is the natural slowdown of the Nintendo Switch after nearly seven years on the market. While it remains a strong seller, demand is clearly tapering off, with Switch hardware sales down 7.8% year-over-year. The company has also revised its full-year Switch sales forecast from 15 million units to 13.5 million, further signaling the console’s late-stage lifecycle.

On the software side, game sales dropped 4%, despite Super Mario Bros. Wonder surpassing 11.96 million copies sold in under three months. While this is impressive, Nintendo’s 2023 lineup didn’t match the explosive performance of 2022’s Pokémon Scarlet & Violet or Splatoon 3.

With speculation mounting about the release date for the Switch 2, and the company maintaining a strong software pipeline and a vast player base, suggesting it will remain a dominant force in gaming.

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